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Sound

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Why Sound Is the Unsung Hero of Video Production—and How AI Can Help Improve Poor Audio 

A Mother's Story (MHTV) | Sound Editing Example

Is your poor audio in need of some AI assistance?

 

Stunning cinematography, clever editing, and engaging graphics can captivate audiences — but none of it matters if the sound is poor. Audio is one of the most critical components of any video project, yet it’s frequently overlooked. The result? Substandard audio filled with distracting background noise, echo, and other imperfections that pull viewers out of the experience.

Many creators spend hours perfecting their visuals, only to neglect the importance of high-quality sound. Whether it’s the hum of a nearby air conditioner, traffic noise, or simply poor microphone placement, audio issues can quickly make even the most visually impressive video feel amateurish. Unlike video, which can often be adjusted  with colour correction and cropping, fixing bad audio is a more delicate task — but not impossible.

 AI-powered audio enhancement software can identify and remove unwanted elements like background noise, reverb, hums, and distortion with impressive precision. In fact, as demonstrated in the video example above, you can see just how powerful these tools can be in transforming problematic recordings into clean, professional-grade audio.

For those who have already completed filming, it’s not too late to salvage your project’s sound. That’s where we come in.

Our team utilizes cutting-edge AI tools to restore and refine your recordings. Whether you’re working on a corporate video, podcast, documentary, or social media content, we can help eliminate distracting noise and bring clarity to your audio. The result? A polished final product that not only looks good but sounds great too — because in video, sound isn’t just a background element; it’s half the experience.

Get in touch with us today, and we’ll take your raw recordings and enhance them for optimal sound performance. Let us help you create content that truly resonates — both visually and audibly.

Ready to start your next project?

Contact us: hello at cardinalbroadcast.co.uk
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Rob: 07809 158965

Andrew: 07860 370879

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